What is an Outreach Strategy?
Identifying relevant, high authority sites who hold influence within your market, and creating working relationships with them in order to augment your own presence online. An effective strategy will be one that cuts through the noise generated by competitors through press releases, original content, and PR blogging.
How Long Does PR Outreach Take?
PR outreach is an ongoing job, which is why so many brands are now turning to dedicated digital PR teams in order to take advantage of their wide network of contacts. At Ocere, we have outreached over 20,000 webmasters in order to ensure a strong outreach capability for clients seeking to gain traction within a wide variety of markets. As part of our Digital PR service, we typically allow two to four weeks for outreach. We leverage our press contacts to source the most relevant sites that will provide you with high quality, lucrative coverage.
How do I Improve My PR Outreach?
By identifying relevant sites and bloggers, writing effective and engaging press releases that stand apart from the many other brands and outreach times targeting those same sites, and providing high quality content with which to build backlinks to your own sight. It takes a great deal of time, commitment and practical experience to optimise your approach, which is why Ocere’s PR outreach service has proven so popular with our clients.
What Industries Do You Have Experience in?
We have been working with clients from a wide range of industries for more than ten years. We have had great success working with brands in finance, iGaming, tech, AI, blockchain, and much more. We are also prepared to work in a wide range of languages, including French, German, Portugese and Italian, which has connected us to over 3,000 clients based all over the globe.
Are Press Releases Still Effective?
In short, yes, they remain a highly effective tool for PR Outreach. However, their efficacy lies in their execution. According to a 2019 survey conducted by Vuelio, more than 32% of bloggers are being contacted by PRs seven or more times each week, which just goes to show how valuable high quality sites are to brands hoping to grow their online profile. Understanding how to capture the attention of webmasters is vital to the success of any press release.